...Watch movement.... No, I don't just mean the watch movement that powers the watch. I mean something about these watches literally 'moves' in a playful sense to add interest and novelty to that watch. Men's watches don't really have things that just flail about, but women's watches are meant to attract attention, both from the wearer, and her audience. You'll notice that these three watches heavily feature the use of diamonds. Well women do like diamonds, but there is another reason. Not to sound remedial, but people like diamonds because they shine. The shine comes from light refracting off the various flat planes on the cut gem. When you are inspecting a diamond, you gently turn it in the light to admire its sparkle. Using this same concept, the designers of these three watches specifically places diamonds on the moving parts so as to enhance the sparkle factor. I do hope that "sparkle factor" now becomes an industry terms. The first watch is a new release from Van Cleef & Arpels. The wonderful (and wonderfully expensive) French based brand never fails to release strikingly beautiful timepieces and jewelry. Their newest line are the "Charms" watch models, and are really something nice for the ladies. The round faced watches feature simply faces with a symbolic reminder of Van Cleef & Arpels clover shaped watches in the middle of the dial. The straps of the watch are interchangeable satin with leather. So you can choose different colors. You'll notice around the outside of the bezel is a little diamond covered charm. It is attached to a free moving ring that runs around the circumference of the watch with gravity powering it.
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