While an adoring fan of Citizen's Campanola line of watches, I must pay attention to the bread and butter of Citizen, which their more mainstream line of watches. During the last few years, they are been evolving the application of their Eco-Drive (light powered) movements by placing them into a classy watches suitable for everyday wear. Not everyone wants a sports watch to wear to formal events, and does not want to shell out thousands for a formal watch. This leaves a large market open for nice, but sub $1000 (sub $500 in this case) watches. The Citizen Calibre line is a good idea. Citizen takes design cues and complications from popular luxury watches and mixes them in a no-hassle attractive design. The result has been a steam of attractively conservative watches that require no battery and are easy to live with. I fact, Citizen watches are much like Toyota cars (Toyota Sussex), both Japanese, and both something you can live with everyday. They might not exude passion or stand out as much as other watches, but you'll never complain and you cannot beat the price. Then again, moving upmarket, Campanola is to Citizen as Lexus is to Toyota.
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