As an art watch the X-Ray is attractive and unique looking. Depending on your mood and how you look at it, the watch goes from being beautiful to 'watch nerdy.' It also makes me happy that Itay Noy chose not to use a traditional round case. Rather, it bulges where case screws are used to keep the sandwiched sections together. While a bit odd at first the case proves nice to look at and wear. The steel case is 41.6mm wide but feels larger thanks to the thin bezel. Detailing and finish on the case is good. One issue however is the crown. On the piece I tested it was rough to turn, and the crown design is a bit sharp making it uncomfortable to wind given the roughness I mentioned. If other pieces offer smoother winding then there is no issue.
The X-Ray watch collection has four dial color variations and two dial designs. This piece is done in black with silvered imagery, while the converse view is always available. There are also two silver and gold style dials as well. The design of the dial has to do with the movement. Inside the X-Ray watch is either a Swiss ETA Unitas 6497-1 or 6498-1 manually wound movement. The difference between these two is just the orientation of the movement itself, which will effect what the x-ray image looks like.
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