Itay Noy X-Ray Watch Review

The Itay Noy X-Ray watch collection as a concept continues to impress me - I last reviewed their ID watch here.. The idea of this newer piece isn't overly complex but it is satisfying and poetic. I am not sure of what inspired him, but Israeli Itay Noy (a man and a brand) decided to show you what was under the dial of these watches - in what ironically is an unorthodox manner.

If you know anything about the watch world, you know that skeletonized dials on timepieces are very popular. Such watches show an actual view into the movements. What Itay Noy wanted to do was offer a traditional dial that illustrated what the movement looked like in a monochromatic tone. It is an artful presentation on the skeletonization concept done in a unique way. At the same time. Itay Noy does actually offer skeletonized dial watches in their Netline collection. I offer some additional info and imagery on the Netline and X-Ray collection here.

As an art watch the X-Ray is attractive and unique looking. Depending on your mood and how you look at it, the watch goes from being beautiful to 'watch nerdy.' It also makes me happy that Itay Noy chose not to use a traditional round case. Rather, it bulges where case screws are used to keep the sandwiched sections together. While a bit odd at first the case proves nice to look at and wear. The steel case is 41.6mm wide but feels larger thanks to the thin bezel. Detailing and finish on the case is good. One issue however is the crown. On the piece I tested it was rough to turn, and the crown design is a bit sharp making it uncomfortable to wind given the roughness I mentioned. If other pieces offer smoother winding then there is no issue.