Now that Hublot is on Second Life, things aren't going to change much there, unless you really want to play around on a big H shaped island. Hublot promises to offer interesting insights on how Big Bang watches are made and designed. Best of all, you get the outfit your Second Life avatar with a Hublot Big Bang watch! Whether or not there is a fee involved is unclear. Basically, you have a virtual Hublot amusement park. Meeting Hublot representatives, and checking out Hubolt media.
From a marketing perspective this might seem an odd route for Hublot to go given the medium and audience. However, consider this, setting up shop on Second Life is relatively cheap. Several graphic designers and coders working a couple of weeks could do it, and then just one or two would be contracted to upkeep it. So costs are cheap. While you may have heard of Hublot watches and not Second Life, chances are that most people on Second Life have never heard of Hublot watches. The branding potential is there, in a big way.
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